Hello and welcome to Branch and Willow!

Branch and Willow was born out of my desire to create an online space where people can discover high-quality, unique goods that are long-lasting and visually delightful. It is my passion and pleasure to create and offer you goods:

• that are more than just "things".
• that create lasting experiences and Elevate Life's Moments.
• created to be used and displayed, not forgotten.
• meant to celebrate the joy our loved ones bring to our lives.
• chosen for their ability to spread unforgettable moments.

Each order you place with Branch and Willow is hand-packaged by my husband, my son, or myself right here in southwestern Michigan. We want to make sure you have a delightful experience not only while purchasing your goods but also while unpacking your treasures... because we want you to have a memorable and joyful experience from beginning to end!

Each collection was inspired by a person in my life and is something I own or have gifted. I adore and am proud of each and every item I sell in the shop and am confident you will adore your purchases too.

Thank you for spending your valuable time here at Branch + Willow. I am beyond grateful for your support of my shop! You are a rock-star for supporting small business.

Cheers to Elevating Life's Moments!

xoxo Jennifer

 

Why the name Branch + Willow? 

Well, let's start with the "willow" part. One of my most favorite and special gifts I have every received was from my sweet husband; prior to us tying the knot over 20 years ago. He knew that I had a favorite tree, which I admired every day on my way to and from work. So, one day he stopped, parked his VW Beetle along the busy road, dodged traffic to get to the side of the road the tree was on, took a picture of that tree, framed it in a cute little frame shaped like a tree, and gave it to me as a surprise. Yup, I bet you guessed that my favorite tree was a willow tree... and OH MY, was it a beauty! And did I cry when he gave me the framed photo? You bet I did! So that is the reason for the "willow" in my business name. The "branch" part is because I am branching out into a scary and thrilling new adventure with this business at the age of 51. It's never too late to go after your dreams!